Our Story

Welcome to Embrace The Cake! I'm Beckie Bird and I set up the company in 2015 after moving back to the UK from New Zealand.

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Living in New Zealand was amazing. You seem to become an outdoorsy person without even meaning to! While living in Auckland it was really easy to adopt a healthier lifestyle with so many raw/health food cafes around. However I still struggled with my extreme sweet tooth - I had huge cravings and it started to affect my moods. I realised if I was going to lose my refined sugar addiction it had to be while I was in New Zealand, surrounded by the lovely produce. My mission was to still enjoy cake and have a treat without feeling the guilt afterwards. I spent my time experimenting and documenting everything I made on Instagram. Cutting out refined sugar, gluten and dairy from my cakes made desserts a lot more satisfying, yet still felt indulgent. I loved challenging myself and turning something traditionally bad for you into a healthy alternative. After lots of lovely feedback and finding a real lack of good quality refined sugar-free desserts in the UK, I decided to follow my dream and set up a business to help others to embrace cake as much as I do!